Giving direction to bold industrial ambition
20+ years in B2B, helping French & global companies win tough markets. Success demands clarity, timing, and precision, not guesswork.
Then came a brilliant foreign firm crushed in one meeting. Not for lack of quality, but because no one understood them. That day, I realised too many great companies fail in France, not for being weak, but for lacking the right approach.
That’s why I created Bloom in France to turn ambition into strategy, and help international companies land, grow, and last
The experience, working for your success

I'm Élodie Colin Petit, it's a pleasure to meet you.
I personally lead Bloom in France, an advisory boutique dedicated to helping international B2B companies succeed in France's food and beverage industry.
With over 20 years of experiences leading business development in France and globally, I've built and managed B2B portfolios from a few million to hundreds of millions of euros across Europe.
I hold an MBA from Paris Sorbonne and an Executive Master in International Strategy and Commercial Development from ESSEC Business School.
My work is about giving teams the clarity and structure to frame strong ideas, challenge assumptions, align messaging, and build solid foundations before deploying in France.
Strengths I bring to your success journey
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Connected with 200 Food & Beverage brands
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20 years sales experience with Food & Beverages industrial customers
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Collaboration with over +30 nationalities worldwide

