Giving direction to bold industrial ambition
20+ years in B2B, helping French & global companies win tough markets. Success demands clarity, timing, and precision, not guesswork.
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Then came a brilliant foreign firm crushed in one meeting. Not for lack of quality, but because no one understood them. That day, I realised too many great companies fail in France, not for being weak, but for lacking the right approach.
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That’s why I created Bloom in France to turn ambition into strategy, and help international companies land, grow, and last
The experience, working for your success

I'm Élodie Colin Petit, it's a pleasure to meet you.
I personally lead Bloom in France, an advisory boutique dedicated to helping international B2B companies succeed in France's food and beverage industry.
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With over 20 years of experiences leading business development in France and globally, I've built and managed B2B portfolios from a few million to hundreds of millions of euros across Europe.
I hold an MBA from Paris Sorbonne and an Executive Master in International Strategy and Commercial Development from ESSEC Business School.
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My work is about giving teams the clarity and structure to frame strong ideas, challenge assumptions, align messaging, and build solid foundations before deploying in France.
Strengths I bring to your success journey
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Connected with 200 Food & Beverage brands
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20 years sales experience with Food & Beverages industrial customers
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Collaboration with over +30 nationalities worldwide

